Do you like sticky notes? Good, because I do too. Let's fill a wall full of them. The awesome ideas right next to the crazy ones. When you and I are done, we'll have distilled down what was once an abstract concept into something succinct.
Can get you to your goal in one click instead of two? If so, then we've done our job. If using this application is something that causes you even the smallest amount of delight, then we've designed it the right way. Let's see how high we can push these numbers.
What are your user's main point of frustration, and let's make this our top priority. The ideas and concepts that come from conducting these user sessions are worth more than any meeting can ever yield.
"You need the people who want to work at a high level, but who can go all the way down to the atoms. — Ben Fried
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